I’ve always had clear dreams and ideas: big, bold ones. And I’ve always been curious enough to try. But for me, it’s never just about bringing ideas to life; it’s about following what moves my soul. I’ve always called it “chicken soup for my soul”, that deep, undeniable pull toward things that excite, challenge, and inspire me.
After having worked in Pharma & FMCG Multinationals, with roles in Regulatory Affairs and R&D, developing products and leading innovation, I realized something: I wasn’t just passionate about science and strategy, I was obsessed with the energy of creation. I loved solving puzzles and making things better, but even more than that, I loved building ideas, brands, people, opportunities.
After 15 years of building for others, I took the leap. In 2022, I became a full-time entrepreneur as founder of IKA BEAUTY and co-founding BIODAMI. The Bioceutical Lab. IKA BEAUTY's slogan "YOUR BEST YOU" is more than just my work. It’s about my deep love for people, my belief in their potential, and my obsession with seeing them thrive.
At my core, I’m a cheerleader and a synergizer. I believe that when the right people, ideas, and energy collide, 1+1 doesn’t equal 2, it becomes 3. That’s where real magic happens.
Founder
IKA BEAUTY
IKA BEAUTY is a luxury beauty brand dedicated to creating lip products that nurture and protect the delicate lip barrier without compromising moisture. Each product is thoughtfully crafted with a deep understanding of your lips’ unique needs, blending scientific expertise with innovative care. Embrace the empowerment of curated beauty that helps you reveal YOUR BEST YOU, every day.
Freelance
PRODUCT DEVELOPER
As a freelance developer in cosmetics and nutraceuticals,
I specialize in creating science-backed formulas using high-performance ingredients. With a proven track record of developing effective, results-driven products, I combine scientific expertise with innovation to bring your vision to life.
Facilitator
STRATEGY SPRINT™
The Strategy Sprint is a one-day strategy session for entrepreneurs up to 100 FTE—from SME owners to startup founders. Developed by Dorit Roest, it blends exercises, brainstorming, and coaching, inspired by Google’s Design Sprint, design thinking, and Silicon Valley experience. Led by certified facilitators, it’s for founders, by founders, delivering clarity and action in just one day.
Co- Founder
BIODAMI
Founded in 2022, Biodami is a Belgian-based company dedicated to advancing gut health through science-backed microbiome supplements. At Biodami, we harness the latest research to explore the microbiome as our second brain, developing Bioceutical™ Blends for targeted health support.